关键时刻(Moments of Truth,MOT)这一理论是由北欧航空公司前总裁詹·卡尔森创造的。他认为,关键时刻就是顾客与北欧航空公司的职员面对面相互交流的时刻,放大之,就是指客户与企业的各种资源发生接触的那一刻。这个时刻决定了企业未来的成败。卡尔森在1981年进入北欧航空公司担任总裁的时候,该公司已连续亏损且金额庞大,然而不到一年时间卡尔森就使公司扭亏转盈。这样的业绩完全得益于北欧航空公司员工认识到:在一年中,与每一位乘客的接触中,包含了上千万个“MOT”,如果每一个MOT都是正面的,那麽客户就会更加忠诚,为企业创造源源不断的利润。
简介
Moment Of Truth,MOT(Moment of Truth)——关键时刻。MOT是一个关键指标,是对客户导向的具体衡量,因为对客户而言,他只会记住那些关键时刻——MOT。
Moment Of Truth, FM Static的一首歌.
歌曲歌词
Here we are, in the best years of our lives.
With no way of knowing, when the
whee ll stop spinning cause we don t
know where we re going...
and here we are, on the best day of our lives.
And it s a go, lets make it last, so cheers you
all to that, cause this moment s never comin back
I used to know her brother, but I never
knew I loved her, till the day she laid her
eyes on me. Now I m jumpin up and down,
she s the only one around, and she means
every little thing to me
I ve got your picture in my wallet, and your
Phone number to call it, and I miss you more,
Whenever I think about you,. I ve got
your mixed tape in my Walkman, been so
long since we ve been talkin and in a few
more days, we ll both hook up, forever and ever
And here I am, on the west coast of
American and I ve been tryin to think for weeks of
all the ways to ask you, And now
I ve brought you to the place, Where I ve
poured my heart out, a million times, for a million
reasons, To offer it to you
I used to know her brother, but I never
knew I loved her, till the day she laid her
eyes on me. Now I m jumpin up and down,
she s the only one around, and she means
every little thing to me
I ve got your picture in my wallet, and your
Phone number to call it, and I miss you more,
Whenever I think about you,. I ve got
your mixed tape in my Walkman, been so
long since we ve been talkin and in a few
more days, we ll both hook up, forever and ever
I used to know her brother, but I never
knew I loved her, till the day she laid her
eyes on me. Now I m jumpin up and down,
she s the only one around, and she means
every little thing to me
I ve got your picture in my wallet, and your
Phone number to call it, and I miss you more,
Whenever I think about you,. I ve got
your mixed tape in my Walkman, been so
long since we ve been talkin and in a few
more days, we ll both hook up, forever and ever[1]
参考资料1.Moment Of Truth文本歌词 · 9酷音乐网(引用日期:2013-01-31)
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