你不知道的英国大选6件事
英国大选(General elections of the United Kingdom)是指英国选举最高立法机构英国国会议员的选举，英...
你不知道的英国大选6件事
你不知道的英国大选6件事
英国大选(General elections of the United Kingdom)是指英国选举最高立法机构英国国会议员的选举，英国的国会议员(Members of Parliament，MP)通常指下议院议员。关于英国大选大家又知道多少呢?下面是关于英国大选的6件事，大家一起来看看吧。
1. How does the election work?
1. 大选是怎样运作的?
Britain's parliament has 650 members. Any party that wins an outright majority of 326 or more seats can form a government.
英国国会有650名成员.任何党派只要获得不少于326个席位的绝对多数，就可以组建政府。
2. Why are elections held on Thursdays?
2. 为什么选举总在周四?
One theory about the Thursday origins is that people were not paid until Fridays and so holding polls on Thursdays ensured they were not too drunk to vote.
一种说法是周五才会发工资，周四选举能保证人们不会因为宿醉而无法投票。
3. What if no party wins a Commons majority?
3. 如果没有党派赢得下议院的多数席位怎么办?
The situation becomes more complex if no party has a majority of MPs. The largest single party could try to form a minority government, but this would involve difficulties with getting business done and could prove unworkable. It, or other parties, could try to form a coalition, with the result that their combined MPs provide a Commons majority. Or it could reach an informal agreement with another party not to vote against it when a "no-confidence" motion is tabled by the opposition, enabling it to become a sustainablegovernment.
要是没有哪个党派赢得多数议员席位的话，情况就复杂了。席位最多的政党可以组建少数派政府，但这可能会在施政时遇到许多困难，也可能根本行不通。如果某几个党派的下议院议员总数之和超过半数，它们也可以尝试组建联合政府。议席最多的政党还可以和另一政党达成非正式协议，在遇到反对党的不信任案时不予支持，这样政府还能继续执政。
4. How much does it cost to run an election?
4. 进行一次大选要花多少钱?
The last UK general election, in 2010, cost £84.6m to administer (excluding the cost of postal delivery).
上次2010英国大选花了8460万英镑(不包括邮费)。
5. Does the Queen vote?
5. 女王投票吗?
Queen Elizabeth cannot vote because she is part of the legislature. "As Head of State, The Queen must remain politically neutral, since her Government will be formed fromwhichever party can command a majority in the House of Commons," the monarchy site explains. Other royals can vote - and can even stand for election - but do not do so in order to maintain neutrality.
作为立法机关的一员，伊丽莎白女王不能投票。皇室网站对此的说明是“身为国家元首，女王必须保持政治中立，因为任何赢得下议院多数席位的党派都将为她组建政府”。其它皇室成员可以投票，甚至可以为选举拉票。但他们为了保持中立不这样做。
6. Can you tweet about voting?
6. 可以发和投票有关的微博吗?
The Electoral Commission warns against doing it inside the polling station, even if it's about your own vote. Elsewhere you are free to publicise your vote.
选举委员会警告人们不要在投票点发微博，就算是发自己的投票也不行。在投票点以外的其他地方，你可以想发就发。
However, there are strict laws against revealing someone else's vote, including influencing whether they publish it themselves.
但是，法律严禁公布别人的投票结果，包扩对别人是否自行公布结果施加影响。
22条美国孩子必须学习的礼貌礼节
22条美国孩子必须学习的礼貌礼节
下面是学习啦小编整理的22条美国孩子必须学习的礼貌礼节，欢迎大家阅读!
(1)请别人做事要说"Please."
(2)别人为你做了事要说"Thank you."
(3)不小心碰撞别人要说"Excuse me."
(4)别人问你好，你回答以后也要问别人好。
(5)男孩要为女孩和女士开门。
(6)不要当众挖鼻孔。
(7)只要是关着的门，你都要先敲门，得到允许才可以进去。
(8)看见别人东西掉在地上，要帮忙捡起来。
(9)进门的时候都要回头看，如果后面有人，你把门交到后面的人手里才走。
(10)咀嚼的时候闭着嘴，嘴里有食物的时候不要说话。
(11)咀嚼和喝汤不要弄出很到响声。
(12)拿不准该不该的事做，要询问大人，得到允许才去做。
(13)去小朋友家玩，走的时候要感谢朋友的父母让你在他们家度过一段美好的时间。
(14)打电话的时候要先介绍自己是谁，然后才说你要找谁。
(15)参加完爬梯聚会要感谢主办人，可以是当面致谢，或打电话，电子邮件，或者邮寄卡片感谢。
(16)小孩子说话不能用粗鲁或诅咒的词汇。
(17)无论别人美丑胖瘦，健康或残疾，你不能评论别人的外表和身体特征，除非是赞美别人。
(18)不取笑别人，特别是聚众取笑一个人，这是一件很残酷的事，很伤害别人的感情。
(19)观看演出要安静，即使你没兴趣也不要表现出来，要尊重表演者付出的努力。
(20)学会正确使用刀叉，餐桌上不在你跟前的东西要请别人传递，不能伸手去够别人面前的东西。
(21)咳嗽和打喷嚏的时候要捂嘴。小孩子没有手纸捂嘴的时候，可以用手臂的衣服捂嘴，不要把喷嚏打在手心里，因为手会把细菌扩散到你摸过的地方。
(22)不要打断成年人的谈话，要等他们说完才开口。如果是紧急事必须插话，先说"excuse me"。
10条西方餐桌礼仪
10条西方餐桌礼仪
下面是学习啦小编整理的10条西方餐桌礼仪，欢迎大家阅读!
1.When helping a woman pull her chair to the table, hold it and guide it. Don't shove it against the back of her legs.
2.If you're seated at a table with eight or fewer guests, wait for everyone to be served and for the hostess to begin eating before you dig in. At a long banquet table, it's OK to start when several people are seated and served.
3.All things not having to do with food should remain off the table: keys, clutch bags, cigarette packs, sunglasses, BlackBerrys.
4.Don't snap your napkin open or unfurl it showily like it's an Olympic flag.
5.If you prefer not to have wine while dining out, don't turn your glass upside down, and don't make a big deal of saying you don't drink. Simply place your fingertips on the rim of the glass and say "Not today, thanks."
6.If you're eating and want to take a sip, dab your mouth with your napkin to avoid staining the rim of the glass.
7.Grabbing a bowl of salad or a saltshaker as it's being passed to someone who asked for it is the equivalent of cutting in line: greedy and rude.
8.On the subject of passing: Dishes go counterclockwise, but if someone to your left asks for something, you can hand it directly to him.
9.When you excuse yourself to go to the restroom, just say "Please excuse me."
10.When out with friends or family - even at a fancy restaurant - it's OK to ask for your leftovers to be wrapped. But don't do it at a business lunch or dinner.
1.为女士拉椅子的时候，要把椅子抓住了，留个角度，让女士好走过去。别让椅子腿碰到女士的腿。
2.如果就餐人数少于等于八人，那就等所有人都坐好了，女主人开始用餐了，再开动。如果是长餐桌，那么只要有几个人入座进食了，你也就可以开始吃了。
3.一切和食物无关的东西都不应该出现在餐桌上，包括：钥匙、手袋、烟盒、墨镜还有手机。
4.不要把餐巾展开，看起来像是在展示奥林匹克会旗一样。
5.如果在用餐时你不想饮酒，不要把酒杯倒过来放，也不要很在意地宣布你不喝酒。只要轻轻地把指尖放在酒杯边缘，说一句"今天不喝，谢谢。"
6.如果你在吃东西的时候，想要啜一口饮料的话，那就先拿餐巾把嘴擦干净了，以免在杯子边缘留下残迹。
7.把原本要递给别人的沙拉碗或者盐瓶从半道截下来，这基本上就等于在说：你是个既贪婪又粗鲁的人。
8.餐桌上要传递东西的话，规则一般是逆时针传递。不过，如果坐在你左手边的人想要什么东西时，你也可以直接递给他。
9.想去洗手间的时候，只要说"失陪一下"就可以了。
10.和朋友家人一起外出用餐，即使是到很高级的餐馆，也可以要求把吃剩下的食物打包带走。不过，如果是在商务宴会上，就不要这么做了。
10条不可不知的餐桌礼仪
10条不可不知的餐桌礼仪
下面是学习啦小编整理的10条不可不知的餐桌礼仪，欢迎大家阅读!
1.When helping a woman pull her chair to the table, hold it and guide it. Don't shove it against the back of her legs.
1.为女士拉椅子的时候，要把椅子抓住了，留个角度，让女士好走过去。别让椅子腿碰到女士的腿。
2.If you're seated at a table with eight or fewer guests, wait for everyone to be served and for the hostess to begin eating before you dig in. At a long banquet table, it's OK to start when several people are seated and served.
2.如果就餐人数少于等于八人，那就等所有人都坐好了，女主人开始用餐了，再开动。如果是长餐桌，那么只要有几个人入座进食了，你也就可以开始吃了。
3.All things not having to do with food should remain off the table: keys, clutch bags, cigarette packs, sunglasses, BlackBerrys.
3.一切和食物无关的东西都不应该出现在餐桌上，包括：钥匙、手袋、烟盒、墨镜还有手机。
4.Don't snap your napkin open or unfurl it showily like it's an Olympic flag.
4.不要把餐巾展开，看起来像是在展示奥林匹克会旗一样。
5.If you prefer not to have wine while dining out, don't turn your glass upside down, and don't make a big deal of saying you don't drink. Simply place your fingertips on the rim of the glass and say "Not today, thanks."
5.如果在用餐时你不想饮酒，不要把酒杯倒过来放，也不要很在意地宣布你不喝酒。只要轻轻地把指尖放在酒杯边缘，说一句"今天不喝，谢谢。"
6.If you're eating and want to take a sip, dab your mouth with your napkin to avoid staining the rim of the glass.
6.如果你在吃东西的时候，想要啜一口饮料的话，那就先拿餐巾把嘴擦干净了，以免在杯子边缘留下残迹。
7.Grabbing a bowl of salad or a saltshaker as it's being passed to someone who asked for it is the equivalent of cutting in line: greedy and rude.
7.把原本要递给别人的沙拉碗或者盐瓶从半道截下来，这基本上就等于在说：你是个既贪婪又粗鲁的人。
8.On the subject of passing: Dishes go counterclockwise, but if someone to your left asks for something, you can hand it directly to him.
8.餐桌上要传递东西的话，规则一般是逆时针传递。不过，如果坐在你左手边的人想要什么东西时，你也可以直接递给他。
9.When you excuse yourself to go to the restroom, just say "Please excuse me."
9.想去洗手间的时候，只要说"失陪一下"就可以了。
10.When out with friends or family - even at a fancy restaurant - it's OK to ask for your leftovers to be wrapped. But don't do it at a business lunch or dinner.
10.和朋友家人一起外出用餐，即使是到很高级的餐馆，也可以要求把吃剩下的食物打包带走。不过，如果是在商务宴会上，就不要这么做了。
12星座最合适的英文名
12星座最合适的英文名
下面是学习啦小编整理的12星座最合适的英文名，欢迎大家阅读!
1.白羊座男性最适合的英文名字：
Charles、Mark、Bill、Vincent、William、Joseph、 James、Henry、Gary、 Martin、
白羊座女性最适合的英文名字：
Malcolm 、Joan、Niki、Betty、Linda、Whitney、Lily
2.双鱼座男性最适合的英文名字：
Albert、Kevin、Michael、Taylor、Jackson、Jack、Jimmy、Allen、Martin、 Vincent
双鱼座女性最适合的英文名字：
Elizabeth、Kelly、May、Julie、Amanda、Fiona
3.金牛座男性最适合的英文名字：
Fred、Gary、William、Charles、Michael、Karl
金牛座女性最适合的英文名字：
Barbara、Elizabeth、Helen、Katharine、Lee、Ann、Diana、Fiona
4.双子座男性最适合的英文名字：
Bob、John、Thomas、Dean、Paul、Jack、Brooke
双子座女性最适合的英文名字：
Judy、Doris、Rudy、Amanda、Shirley、Joan、Tracy
5.巨蟹座男性最适合的英文名字：
Kevin、Louis、John、George、Henry、Benjamin
巨蟹座女性最适合的英文名字：
Melody、Helen、Debbie、Lisa、Yvonne
6.狮子座男性最适合的英文名字：
Robert、Carl、Scott、Tom、Eddy、Kris、Peter
狮子座女性最适合的英文名字：
Shelly、Mary、Dolly、Nancy、Jane、Barbara
7.处女座男性最适合的英文名字：
Johnson、Bruce、Robert、Peter、Bill、Joseph、John
处女座女性最适合的英文名字：
Shirley、Emily、Sophia、Vivian、Lillian、Joy
8.天秤座男性最适合的英文名字：
Burt、Charlie、Elliot、George、Johnson
天秤座女性最适合的英文名字：
Ross、Julie、Gloria、Carol
9.天蝎座男性最适合的英文名字：
Richard、James、Charles、 Bruce、David
天蝎座女性最适合的英文名字：
Taylor、Wendy、Grace、Vivian、Caroline、Samantha
10.射手座男性最适合的英文名字：
Nick、Walt、John、Mark、Sam、Davis、Neil、Carl、 Lewis、Billy
射手座女性最适合的英文名字：
Maria、Kate、Demi、Sunny、Wendy
11.摩羯座男性最适合的英文名字：
Richard、Howard Allen、Johnny、Robert、Martin、Jeff
摩羯座女性最适合的英文名字：
Ava、Christina、Judy、Susan、Grace、Alice
12.水瓶座男性最适合的英文名字：
Paul、Sam、Francis、Lewis、Stephen、Andy、Scott
水瓶座女性最适合的英文名字：
Joyce、Sally、Margaret、Rebecca、Teresa、Rita、Jessica
1.白羊座男性最适合的英文名字：
Charles、Mark、Bill、Vincent、William、Joseph、 James、Henry、Gary、 Martin、
白羊座女性最适合的英文名字：
Malcolm 、Joan、Niki、Betty、Linda、Whitney、Lily
2.双鱼座男性最适合的英文名字：
Albert、Kevin、Michael、Taylor、Jackson、Jack、Jimmy、Allen、Martin、 Vincent
双鱼座女性最适合的英文名字：
Elizabeth、Kelly、May、Julie、Amanda、Fiona
3.金牛座男性最适合的英文名字：
Fred、Gary、William、Charles、Michael、Karl
金牛座女性最适合的英文名字：
Barbara、Elizabeth、Helen、Katharine、Lee、Ann、Diana、Fiona
4.双子座男性最适合的英文名字：
Bob、John、Thomas、Dean、Paul、Jack、Brooke
双子座女性最适合的英文名字：
Judy、Doris、Rudy、Amanda、Shirley、Joan、Tracy
5.巨蟹座男性最适合的英文名字：
Kevin、Louis、John、George、Henry、Benjamin
巨蟹座女性最适合的英文名字：
Melody、Helen、Debbie、Lisa、Yvonne
6.狮子座男性最适合的英文名字：
Robert、Carl、Scott、Tom、Eddy、Kris、Peter
狮子座女性最适合的英文名字：
Shelly、Mary、Dolly、Nancy、Jane、Barbara
7.处女座男性最适合的英文名字：
Johnson、Bruce、Robert、Peter、Bill、Joseph、John
处女座女性最适合的英文名字：
Shirley、Emily、Sophia、Vivian、Lillian、Joy
8.天秤座男性最适合的英文名字：
Burt、Charlie、Elliot、George、Johnson
天秤座女性最适合的英文名字：
Ross、Julie、Gloria、Carol
9.天蝎座男性最适合的英文名字：
Richard、James、Charles、 Bruce、David
天蝎座女性最适合的英文名字：
Taylor、Wendy、Grace、Vivian、Caroline、Samantha
10.射手座男性最适合的英文名字：
Nick、Walt、John、Mark、Sam、Davis、Neil、Carl、 Lewis、Billy
射手座女性最适合的英文名字：
Maria、Kate、Demi、Sunny、Wendy
11.摩羯座男性最适合的英文名字：
Richard、Howard Allen、Johnny、Robert、Martin、Jeff
摩羯座女性最适合的英文名字：
Ava、Christina、Judy、Susan、Grace、Alice
12.水瓶座男性最适合的英文名字：
Paul、Sam、Francis、Lewis、Stephen、Andy、Scott
水瓶座女性最适合的英文名字：
Joyce、Sally、Margaret、Rebecca、Teresa、Rita、Jessica
英语的课外阅读文章
小编今天给大家准备了英语作文的优秀范文，希望可以帮到同学们，同学们可以认真的看一看，背一背，加深作文的印象
课外阅读
When Katia Beauchamp and Hayley Barna met as twentysomethings on their first day atHarvard Business School they had no plans to create a global beauty business. They had morepressing concerns as they had almost immediately to co-ordinate a spring holiday to Mexico for 50 of their classmates.
当凯蒂娅·比彻姆(Katia Beauchamp)和海利·巴尔纳(Hayley Barna)在进入哈佛商学院(Harvard BusinessSchool)的第一天碰面时，她们还只是二十几岁的年轻人，从没想过要创办一家国际化妆品公司。当时她们手头有更急迫的任务——两人几乎必须马上为50位同学协调安排一次赴墨西哥的春游。
Organising the holiday served a purpose. It helped the women to realise they worked welltogether as a team, “but we didn’t necessarily want to start a business together”, says MsBarna, now 29, a management consultant before going to HBS.
筹备这次假期旅行产生了一个成果。这两位年轻女性意识到俩人作为一个团队工作起来非常合拍。巴尔纳表示：“但我们并没有因此想要共同创立一个公司。”巴尔纳现年29岁，在进入哈佛商学院之前是一位管理咨询师。
That all changed less than a year later, when Ms Beauchamp and Ms Barna became the co-founders of Birchbox. Each month the New York-based company sends a box filled with beautysamples to subscribers in the US, the UK, Spain and France.
但不到一年之后就发生了巨大的变化，比彻姆和巴尔纳成为了Birchbox公司的联合创始人。这家总部位于纽约的公司每个月都会向美国、英国、西班牙和法国的订购客户们寄送一个装满化妆品小样的盒子。
From a tiny venture in 2010, Birchbox has now grown to 300,000 worldwide subscribers whoreceive a box for ·13, ?13 or $10 depending on location. One box includes four to fivecosmetics samples such as mascara or hand lotion, some in larger sizes.
2010年时还只是一家小型企业的Birchbox现已在全球范围内拥有30万名订购客户。这些订购客户根据所在地区的不同分别交纳13英镑、13欧元或者10美元的费用，即可收到一盒产品。盒中装有四至五样化妆品小样，例如睫毛膏或护手霜等，部分产品则可能为较大容量包装。
On the Birchbox website users can see how to incorporate the beauty products into a dailyroutine, as well as buy regular sizes of the samples. To date the company has secured $11.9min venture-capital investment.
在Birchbox的网站上，用户们可以学到如何把美妆产品融合到自己的日常生活中，以及购买与小样对应的正规包装产品。到目前为止该公司已经获得了1190万美元的风险投资。
Rather than starting a business in parallel to their studies, Ms Beauchamp and Ms Barnaintegrated their beauty business idea into their courses in their last semester.
比彻姆和巴尔纳没有选择成立一个与自己研究方向一致的公司，而是将自己经营化妆品业务的想法融入到了最后一学期的课程学习中。
“We would negotiate with the professors where the final project would always be aboutBirchbox,” says Ms Beauchamp, 30, who worked in commercial real-estate investmentbanking before going to HBS.
比彻姆表示：“我们会与教授们协商，使课程的终期项目总是与Birchbox有关。”比彻姆今年30岁，在进入哈佛商学院以前曾从事与商业地产有关的投资银行业务。
One class really stood out. Harvard professor Clay Christensen’s course on disruptiveinnovation encouraged the two founders to think of a big idea that is an industry game-changer. “One of our first insights was that the beauty industry – in terms of marketing andretail – had not experienced significant innovation for many years,” says Ms Beauchamp.
有一门课程给比彻姆和巴尔纳留下了深刻印象。在哈佛大学教授克雷·克里斯坦森(Clay Christensen)有关“颠覆性创新”(disruptive innovation)的课程启发下，两位创始人产生了一个可能改变行业规则的宏大构想。比彻姆表示：“我们最初的一大感悟是，美妆行业已经连续多年未曾经历过重大创新了——无论是在市场营销手段还是零售模式方面。”
“That concept ties directly [to] what we learnt about examples of successful disruption inestablished industries.”
“这个想法与我们所学的成熟行业中获得成功的破坏性创新案例有直接关联。”
The two women were placed second in an HBS business-plan competition, which helped thembuild more confidence in the concept.
比彻姆和巴尔纳在哈佛商学院的商业计划大赛中取得了第二名，这增强了她们对自身构想的信心。
The VCs offered the co-founders money but they turned it down because the company was stillin its infancy, says Ms Barna. Instead, they favoured launching a lean start-up with minimummeans. Going through the process “helped crystallise our approach”, Ms Beauchamp adds.
风险投资基金向这两位创始人表达了注资意向，但遭到了拒绝。巴尔纳解释称，这是由于Birchbox仍然处于初创阶段。与之相反，她们更倾向于依靠尽可能少的资源发展一家小型创业企业。比彻姆补充称，经历整个创业过程“有助于使我们形成一整套的方法”。
They used their student status as a way to get their foot in the door at some of the largestbeauty brands. “We were able to credibly present [the concept] as a test that we wereexploring while in business school to potential partners,” Ms Beauchamp says.
凭借自己的学生身份，她们获得了向某些大型化妆品品牌展示自身构想的机会。比彻姆表示：“我们得以向潜在投资者有说服力地阐述我们的商业概念，以此检验我们在商学院就读期间所做探索的结果。”
The winter break of their second year turned into back-to-back appointments as the partnerspresented their idea to beauty companies in New York.
两人利用商学院第二学年寒假的时间进行了一连串会面，把自己的构想展示给纽约的一些化妆品公司。
“We had three very intense days in walking to boardrooms with prototypes,” Ms Beauchampsays. Cosmetics companies including Keihl’s, Nars and Benefit signed, giving Birchboxcredibility with other large beauty companies. Having a tangible box to show companies wasimportant.
比彻姆表示：“我们度过了非常紧张的三天，带着构思赶赴一个又一个会议室。”与她们签约的化妆品公司包括科颜氏(Keihl's)、纳斯(Nars)以及贝玲妃(Benefit)等等。这使她们在与其他大型化妆品公司洽谈时更具说服力。拥有一盒看得见摸得着的样品以供展示非常重要。
“We had to come in there with something more than just an idea.”
“我们必须展示出比单纯的一个想法更加实际的东西。”
Without waiting until there was a more concrete plan in place, they used the flexibility oftheir last business school semester to dive in and start the company in its test phase. Impromptu strategy sessions took place before class. “We would wake up every morning, emailing each other about how to make it work,” Ms Beauchamp says.
她们没有等到形成一个更加具体的方案，而是利用了商学院最后一学期空闲较多的条件一头扎进了项目，成立了公司并进入试运营阶段。她们每天在上课之前就公司的经营策略展开即兴讨论。比彻姆表示：“我们每天早晨醒来以后，都会发邮件和对方讨论如何推动公司运转。”
Taking two years away from the workforce was key in helping the business grow quickly, say theclassmates.
两人表示，为期两年的脱产学习对于帮助Birchbox快速成长至关重要。
“Being on campus was a huge benefit [allowing us] to have the time to start something,” MsBeauchamp adds.
比彻姆补充称：“身处校园的这段时间使我们受益良多，我们得以有时间去开创一番自己的事业。”
“By the time we were [graduating], we were not just an idea on paper.”
“到我们毕业的时候，我们所拥有的不再仅是停留在纸面上的一个构想了。”
Three years later they have 140 employees and Birchbox is growing quickly. However MsBeauchamp is keen to retain the company’s start-up culture as a means of spurring moreinnovation. One of the biggest challenges Birchbox is facing is “growing up and showing ourteam that we are progressing,” she says.
创业三年后，Birchbox现已拥有员工140人，并且公司本身正在快速成长。但比彻姆仍然喜欢保留公司的创业文化，把这作为激发更多创新的一种方式。她表示，Birchbox目前所面临的最大挑战之一是“不断壮大并使团队看到自身的进步”。
Since Birchbox’s launch at least half a dozen imitators have come on to the market but itsmonthly box remains one of the most affordable.
自从Birchbox创立以来，市场中至少已经出现了6家模仿者，但Birchbox每月提供的礼盒相对而言仍是最价廉物美的。
Global growth is one strategy helping the company stay ahead. Last September Birchboxacquired JolieBox, a Paris-based competitor, allowing the partners to move into the Europeanmarket. Expanding worldwide “is a huge focus right now,” says Ms Beauchamp.
拓展全球市场是帮助该公司保持市场领先地位的策略之一。去年9月，Birchbox收购了一家总部位于巴黎的竞争对手JolieBox，这使比彻姆和巴尔纳得以进军欧洲市场。比彻姆表示，全球化扩张是该公司“目前的关注重点”。
“Many of our beauty brands are global, so it’s the same thing for the customers.”
“我们代理了很多国际性美妆品牌，因此我们的客户群体也应该是国际性的。”
They are also expanding the samples. Last year Birchbox started offering Birchbox Man, a $20 box filled with men’s grooming samples and lifestyle products.
比彻姆和巴尔纳目前还在扩充产品种类。去年Birchbox开始提供一款名为“Birchbox Man”的礼盒，这款定价为20美元的礼盒内含适合男士使用的洗漱用品小样以及时尚产品。
In December the company also tested a limited edition “home box” for $58 containing productssuch as sea salt, a spatula set and cocktail napkins for the holidays. When it comes toparticipating brands not all make the cut and products are tested in-house before being boxedand posted, the founders say.
去年12月，该公司还尝试推出了一款名为“home box”的限量礼盒，这款定价58美元的礼盒内含海盐、抹刀组合以及假日使用的餐巾纸等产品。两位创始人表示，不是所有合作品牌的产品都能达到Birchbox的标准，产品在被装盒付运以前都先通过了公司的内部检测。
So far Birchbox has been an attractive proposition for brands eager to stretch theirmarketing budgets. Allowing consumers to test samples is a more hands-on approach toacquiring new customers. As a marketing strategy, the company allows brands to offer sampleproducts “rather than paying for expensive print and advertising campaigns”, says MsBeauchamp.
到目前为止，对于急于提高自身市场营销预算效果的品牌而言，与Birchbox合作一直是一个颇有吸引力的选择。允许消费者试用样品是一种更具实效的吸引新顾客的手段。比彻姆指出，Birchbox使品牌能把提供小样作为营销手段，“而不是仅仅支付昂贵的印刷以及广告宣传费用”。
“It’s a way [brands] can get close to consumers.”
“通过这种方式，品牌能够贴近客户。”
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